I just stood in line 20 minutes for a cheap red plastic cup. It was free. It has a major corporate logo on the side, and if I use it after 2pm between now and January 7, 2019, I will receive fifty cents off every $5 “Holiday” drink.
If you are in the know, you know I’m talking about Starbucks.
In my defense, I needed coffee this late morning anyway, as I am currently sitting in the college library prepping for my third exam of the year. I have the expensive habit/routine of needing my ‘bucks fix prior to studying. I get the drink, I find the quiet corner of the library with the great view of a large oak tree out the window, I put on my beats and I get to it.
Because Starbucks has my email address and knows how Basic I can be, they sent me the reminder last night of their latest marketing ploy and it stayed in my mind. Honestly I’m not a big latte or mocha drinker, I tend to take my coffee iced, cold brewed, with just a splash of sweet cream. But learning the holiday drinks are back and I could get something free out of it, I braved the line and ignored the mobile ordering option.
I was one of the last to get the free cup before the store ran out; according to the Starbucks Subreddit, other stores were out by 6am. I felt that consumerism smugness come out, mwhaa ha ha I got something you didn’t! – but now I just feel like a corporate cog.
Ladies, gentlemen and everyone in between, today is November 2nd. We still have a freshly carved pumpkin on our front porch and the leaves in New Jersey are just starting to turn into spectacular shades of yellow, orange and red. Can we all enjoy fall for a few weeks before the whitewash of red and merry take over?
On one hand, I’m excited for this time of year. The anticipation build up, seeing my kids enjoy the holiday season, listening to Christmas music and decorating our home is so much fun. I do love it. But our culture is creeping these darn holidays out sooner and sooner. School started in September and the store loaded themselves up with Halloween decor. Christmas crap was on shelves before Halloween even started.
Yesterday I used a free hour without kids to check out Marshall’s and Home Goods, I had the idea of purchasing Thanksgiving swag since we are hosting this year, but the stores were all Santaed out. Really? Really? I can’t buy some fake leaves or a stuffed Turkey to display on November 1st?
Beyond this frustration, I also hate how we are supposed to spend an insane amount of money every year to show how much we love one another. It’s nearly an American Patriot Act, this obligation, and each year the pressure is more and more. My kids don’t need anything. They still play with the wooden train set my oldest has had for seven years. They putter around with crappy old toys all the time and they are happy.
So it’s with excitement, resentment, cynicism and optimism that I end this post with a “Happy Holidays!” This one phrase is loaded and you can take from it what you wish. I’m going to focus my next few weeks on FALL and cover my ears if I hear a Christmas Carol until the day after Thanksgiving – expect, of course, I’m in line to get my .50 discount on a holiday cup of cheer.